Blog
Building a Smarter Media Plan for Service Businesses in Flux
First, assess where your audience actually spends time and how that changes across the week. Map intent-heavy channels for leads and discovery-heavy spaces for awareness, then assign roles to each. Define one primary conversion path and two supportive micro-conversions. Document what success looks...
Building a Smarter Media Plan for Service Businesses in Flux
First, assess where your audience actually spends time and how that changes across the week. Map intent-heavy channels for leads and discovery-heavy spaces for awareness, then assign roles to each. Define one primary conversion path and two supportive micro-conversions. Document what success looks...